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The Heart of Barbecue: More than Just Flavor
As Memorial Day approaches, many North Carolinians are gearing up for outdoor gatherings, and at the center of these celebrations often lies a great barbecue. For Christopher Prieto, the mastermind behind Prime BBQ, the essence of barbecue transcends the meat and the sides. It's about hospitality and connection. Prieto emphasizes, "If we just cook good food, they’ll leave satisfied. Our job is to fill them,” pointing out the importance of serving customers with care and intention.
Rethinking Service in the Barbecue Scene
Prieto's philosophy stems from his experience opening Prime BBQ during the pandemic. In a time when many restaurants faced closure, he pivoted by focusing on takeaway orders while ensuring that every customer felt valued. His practice of including handwritten thank-you notes in each order is a testament to the deep respect he has for his customers. Prieto believes that serving food should also involve serving people, addressing their needs and emotions. This holistic approach transforms a simple meal into a meaningful experience.
The Role of Intentionality in Hospitality
Creating an inviting atmosphere is crucial to Prieto’s approach. The pitmaster argues that a connection starts before the food is even served. He encourages his team members to engage with customers, asking how they can enhance their dining experience. This intentionality is critical in an industry where competition runs high; it differentiates Prime BBQ as a place that genuinely cares for every guest.
Final Thoughts on Barbecue and Community
The barbecue culture in North Carolina represents more than just a way to cook food — it embodies community and fellowship. Prieto’s insights challenge local grill enthusiasts to rethink their own practices, ensuring they take their hospitality as seriously as the flavors they create.
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