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Unlocking the Heart of Barbecue: A Lesson from Christopher Prieto
As the scent of grilled meats fills the air and summer gatherings ramp up, there’s more to backyard barbecuing than just ribs and brisket. Christopher Prieto, the award-winning pitmaster at Prime BBQ in Knightdale, North Carolina, shares his deeper insight into the essence of barbecue: it’s not just about the food—it's about the hospitality that comes with it.
Why Hospitality is Essential
“Serving good food is just the beginning,” says Prieto. “Our job is to fill our guests’ hearts, not just their stomachs.” This perspective is especially poignant as we enter the summer BBQ season. Prieto emphasizes the importance of connecting with customers, understanding their needs, and offering them an experience that resonates beyond just a meal. He exclaims, “We have to live beyond the tray.” For Prieto, barbecue is an invitation to share joy and camaraderie with every bite.
The Resilience of Prime BBQ
Opening during the upheaval of the COVID-19 pandemic presented unique challenges for Prieto and his team. The restaurant quickly adapted to a new reality, relying on takeout orders while ensuring every interaction felt special. “I wrote personal thank-you notes to everyone who ordered takeout. It was vital for me to convey how meaningful their support was,” he recalls. This approach embodies the very philosophy of Prieto's barbecue: serve not just food, but affection and care.
Join the Movement Beyond the Grill
As you fire up your grill this summer, take a lesson from Christopher Prieto: don’t just cook—engage, connect, and serve your guests with the same heart you put into preparing the food. The secret ingredient for a great barbecue might just be as simple as that human touch.
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